Atlassian has continually evolved to meet the dynamic needs of teams and organizations worldwide. One pivotal aspect of this evolution has been its strategic acquisitions. Let’s dive into a journey through time and explore how Atlassian’s acquisitions have enriched its portfolio and capabilities.
1. Cenqua (2007)
In 2007, Atlassian’s acquisition of Cenqua marked its first foray into the world of strategic purchases. Cenqua brought to the table complementary products such as Clover, FishEye, and Crucible. These tools enriched Atlassian’s offerings, focusing on code quality and development visibility.
2. GreenHopper (2009)
Allowing users to manage their agile projects using the Scrum or Kanban method in Jira. What is now known as Jira Software, was previously called GreenHopper and later Jira Agile.
3. Bitbucket (2010)
Fast forward to 2010, and Atlassian acquired Bitbucket, a web-based platform for code collaboration and version control. Bitbucket’s integration significantly enhanced the collaborative coding experience.
Previously, Bitbucket was called Stash.
4. HipChat (2012)
Atlassian embraced real-time messaging and collaboration by acquiring HipChat in 2012. HipChat became a pivotal tool for seamless communication and teamwork within the Atlassian ecosystem.
5. SourceTree (2013)
In 2013, Atlassian’s acquisition of SourceTree brought a popular Git desktop client into its suite. SourceTree simplified version control and made it accessible to a broader audience.
6. VertygoSLA (2013)
The same year, Atlassian acquired VertygoSLA from Valiantys. VertygoSLA was a marketplace plugin adding Service Level Agreement (SLA) capabilities to Jira Service Management (Jira Service Desk at that time).
7. WikiDocs (2014)
WikiDocs, acquired by Atlassian in 2014, introduced innovative documentation and collaboration tools. This strengthened knowledge sharing and information organization among teams.
8. Doctape (2014)
Doctape let users view and organize files in the browser, including a wide range of different document, image, video & audio formats without a local software installation.
9. BlueJimp (2015)
In 2015, Atlassian acquired BlueJimp, known for expertise in real-time communication and collaboration solutions. This addition empowered real-time collaboration within the Atlassian ecosystem.
10. StatusPage (2016)
2016 saw Atlassian acquire StatusPage, a platform for incident communication. This ensured that incident management was a seamless process.
11. Trello (2017)
Trello, a visual project management and collaboration tool, joined Atlassian in 2017. This addition simplified project management and enhanced collaboration for teams.
12. OpsGenie (2018)
OpsGenie, acquired in 2018, enhanced incident management and on-call scheduling capabilities.
13. Good Software (2019)
A company that develops Confluence Questions, an application that allows users to create and answer questions within Confluence.
14. AgileCraft (2019)
In 2019, Atlassian acquired AgileCraft, which later became Jira Align, to bolster its enterprise agile planning and management solutions.
15. Code Barrel (2019)
With Code Barrel, Atlassian incorporated Automation for Jira into its suite, empowering users with a robust automation solution to streamline workflows.
16. Halp (2020)
Acquired in 2020, Halp allows you to create and manage requests directly within Slack and Microsoft Teams.
17. Mindville (2020)
Mindville’s Insight, an asset and configuration management tool for Jira, joined Atlassian’s portfolio, enabling advanced asset management.
18. ThinkTilt (2021)
Atlassian’s acquisition of ThinkTilt brought ProForma (now known as Forms) to its suite. Forms is a no-code/low-code form builder for Jira, simplifying data collection.
19. Chartio (2021)
In 2021, Atlassian acquired Chartio, expanding its data visualization and business intelligence capabilities for in-depth data analysis and reporting.
20. Percept.AI (2022)
Atlassian ventured into artificial intelligence and automation with the acquisition of Percept.AI, likely enhancing its products with AI-driven features and improved automation.
21. Orderly Databases by K15t (2023)
Orderly Databases is an app for Confluence developed by K15t. It offers a flexible database system, providing a new approach to organizing content and information.
22. Loom (2023)
The acquisition of Loom in 2023 is set to bring innovative video communication and collaboration capabilities to Atlassian’s product offerings.
23. AirTrack (2023)
AirTrack, acquired in 2023, is a platform that promises to enhance Jira Service Management by offering customers a comprehensive view of their critical assets. This integration aims to reduce operational risks, costs, and potential areas for cyberattacks.
Number of Customers
The chart below depicts the number of customers that Atlassian has accumulated since its inception, year after year (I have included the approximate value from various sources).

Conclusion
Atlassian’s growth through strategic acquisitions underscores its commitment to providing comprehensive solutions for teams and organizations. With a diverse portfolio of tools and capabilities, Atlassian continues to empower collaboration, streamline workflows, and drive innovation in the ever-evolving world of software development and project management.